AI-native marketing operator — UK
You need better marketing.Not more of it.
I’m a marketing operator built on deep knowledge of what AI can and can’t do right now. Sometimes that means custom pipelines. Sometimes it means plugging the right tools into what already works. I know the difference.
What I Do
Two ways I work
For local service businesses
The AI Visibility System
Your customers ask ChatGPT for recommendations now — and it can't see how good you already are. A website built from your real reviews, AI visibility work, a reviews engine, and an AI assistant that takes bookings while you work. Redhill, Reigate and across Surrey.
See the systemFor UK SMEs and their leadership
The 90-Day AI Operator
I don't advise on AI. I come in for 90 days, build the systems your team will actually use, train your people, and leave you owning it. Diagnose, build, hand over — outcomes and ownership, not slide decks.
See the engagementHow I Work
Show, build, prove
Diagnose
A 30-minute call, then a sharp look at where AI actually moves the needle for your business — and where it doesn't. No jargon, no inflated promises.
Build
Working systems, shipped fast: sites, agents, visibility work, automations. You see progress weekly — real demos, not status reports.
Prove
Everything is measured and shown: bookings taken, reviews gained, visibility shifted. You always know what you're getting — and you own what I build.
Selected Work
Things I’ve built that work
Client #1 · Local · AI Visibility System
Local Barbershop, Redhill
A top-rated barbershop — 100+ five-star Google reviews, #1 on Maps — that was invisible to ChatGPT. Built a boutique-grade site from their real reviews and photos, walked in with it finished, and became their AI visibility partner the same day. WhatsApp booking agent and GEO work in progress; full case study coming when month one lands.
SaaS · AI Tooling · Product
PostToSource
SaaS tool converting social posts into hosted PDF links for AI knowledge bases. Solves the broken workflow of copy-pasting content into NotebookLM, Claude Projects, or any AI tool.
Visit posttosource.com ↗
SaaS · AI Tooling · Productivity
File2Markdown.ai
Converts any file into clean AI-ready markdown. Removes the friction between legacy file formats and modern AI tools — making documents instantly usable across LLMs and AI workflows.
Visit file2markdown.ai ↗
About
Robin van den Heuvel
Founder, OverXceed
I’m a marketer who spent five years running Web3 campaigns and building growth systems the traditional way — before that, 7 years in iGaming including at a FTSE 100 — now rebuilt everything from scratch when AI changed the game.
I ran a Web3 marketing agency, scaled clients to 4,000% user growth, drove 22M+ impressions in a single month on X, and built tools like PostToSource and AskAtlantis to prove that AI-native marketing works in practice.
Now I operate as OverXceed from Surrey, UK — lean, senior-only, with a network of specialist AI and marketing operators I’ve built up over years in the industry. You get one point of contact with access to the full stack.
Market in Public
I build in public. Every week.
I co-host Market in Public with Robin Lim — a weekly LinkedIn Live covering AI-native marketing, AI visibility, and what’s actually working right now. No polish. No deck. Just real work, live.
Watch on LinkedInGet Started
Start a conversation
Book a call
30 minutes, free. I’ll diagnose where AI can move the needle for your business and whether I’m the right fit.