AI operator studio — UK
Stop just using AI.Start disrupting with it.
OverXceed is an AI operator studio built on deep knowledge of what AI can and can’t do right now. I embed in your business, find where AI actually moves the needle, build the systems your team will use every day — and hand you the keys.
What I Do
Two ways I work
For local service businesses
The AI Visibility System
Your customers ask ChatGPT for recommendations now — and it can't see how good you already are. A website built from your real reviews, AI visibility work, a reviews engine, and an AI assistant that takes bookings while you work. Redhill, Reigate and across Surrey.
See the systemFor UK SMEs and their leadership
The 90-Day AI Operator
I don't advise on AI. I come in for 90 days, build the systems your team will actually use, train your people, and leave you owning it. Diagnose, build, hand over — outcomes and ownership, not slide decks.
See the engagementHow I Work
Show, build, prove
Diagnose
A 30-minute call, then a sharp look at where AI actually moves the needle for your business — and where it doesn't. No jargon, no inflated promises.
Build
Working systems, shipped fast: sites, agents, visibility work, automations. You see progress weekly — real demos, not status reports.
Prove
Everything is measured and shown: bookings taken, reviews gained, visibility shifted. You always know what you're getting — and you own what I build.
Selected Work
Things I’ve built that work
Client #1 · Local · AI Visibility System
Local Barbershop, Redhill
A top-rated barbershop — 100+ five-star Google reviews, #1 on Maps — that was invisible to ChatGPT. Built a boutique-grade site from their real reviews and photos, walked in with it finished, and became their AI visibility partner the same day. WhatsApp booking agent and GEO work in progress; full case study coming when month one lands.
SaaS · AI Tooling · Product
PostToSource
SaaS tool converting social posts into hosted PDF links for AI knowledge bases. Solves the broken workflow of copy-pasting content into NotebookLM, Claude Projects, or any AI tool.
Visit posttosource.com ↗
SaaS · AI Tooling · Productivity
File2Markdown.ai
Converts any file into clean AI-ready markdown. Removes the friction between legacy file formats and modern AI tools — making documents instantly usable across LLMs and AI workflows.
Visit file2markdown.ai ↗
About
Robin van den Heuvel
Founder, OverXceed
I’m an operator who spent five years running Web3 campaigns and building growth systems the traditional way — before that, 7 years in iGaming including at a FTSE 100 — and rebuilt everything from scratch when AI changed the game.
I ran a Web3 marketing agency, scaled clients to 4,000% user growth, drove 22M+ impressions in a single month on X, and built tools like PostToSource and AskAtlantis to prove that AI-native systems work in practice — I run my own company on them daily.
Now I operate as OverXceed from Surrey, UK — lean by design. One senior operator leads every engagement, drawing on a close circle of specialist AI operators — design, automation, engineering — built up over years in the industry. You get one point of contact with access to the full stack.
Market in Public
I build in public. Every week.
I co-host Market in Public with Robin Lim — a weekly LinkedIn Live covering AI systems, AI visibility, and what’s actually working right now. No polish. No deck. Just real work, live.
Watch on LinkedInGet Started
Start a conversation
Book a call
30 minutes, free. I’ll diagnose where AI can move the needle for your business and whether I’m the right fit.